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Mongolia is currently hosting two major winter festivals in Ulan Bator, celebrating the country’s rich nomadic heritage while promoting environmental awareness.
The ‘Mongols’ Winter Festival,’ which started on February 17, 2025, at the National Park in Ulan Bator, runs until February 22.
This cultural festival is part of Mongolia’s efforts to boost its winter tourism and showcase the vibrant traditions that have shaped the nation’s history.
Co-organized by the Ministry of Culture, Sports, Tourism, and Youth, the festival invites visitors to immerse themselves in Mongolia’s traditional customs, particularly those associated with the Lunar New Year, also known as the White Moon Festival.
Attendees can sample traditional Mongolian cuisine, admire national costumes, and learn about the daily life of Mongolian nomads.
Various activities, such as winter sports competitions and cultural performances, provide a deeper understanding of Mongolia’s rich cultural heritage.
Running concurrently with the Mongols’ Winter Festival is the second edition of the annual Mazaalai Ice and Snow Festival.
This event, also held at the National Park, has a dual purpose: to raise awareness for the critically endangered Gobi bear (Mazaalai) and to attract both domestic and international tourists to Mongolia.
Competitors from approximately 10 countries, including Mongolia, China, Russia, the United States, and Malaysia, are showcasing their skills in ice carving, offering a visually stunning spectacle for festival-goers.
Tourism has become an increasingly important sector for Mongolia, as the country works to diversify its economy beyond its traditional reliance on the mining industry.
As part of its broader economic strategy, the government has designated the period from 2023 to 2028 as the ‘Years to Visit Mongolia,’ with the goal of attracting at least one million foreign tourists annually.
This year, Mongolia saw a record 727,400 foreign tourists, the highest number in the nation’s history, highlighting the growing interest in its unique cultural experiences and natural beauty.
Both festivals are designed to promote Mongolia as a year-round tourist destination, emphasizing its cultural and natural attractions.
Ulan Bator, Mongolia’s capital, continues to evolve as a vibrant hub for international events, drawing visitors from across the globe who are eager to experience the nation’s heritage and pristine landscapes.
In addition to its cultural offerings, the Mongols’ Winter Festival and Mazaalai Ice and Snow Festival also underscore Mongolia’s commitment to environmental sustainability and wildlife conservation.
The focus on the Gobi bear, a symbol of Mongolia’s diverse ecosystem, serves as a reminder of the importance of protecting the country’s natural heritage while celebrating its traditions.
